Business communication

 Business communication:

Business communications is a term for a wide variety of activities including but not limited

to: strategic communications planning, media relations, public relations (which can include

social media, broadcast and written communications, and more), brand management,

reputation management, speech-writing, customer-client relations, and internal/employee

communications.

Companies with limited resources may only choose to engage in a few of these activities

while larger organizations may employ a full spectrum of communications. Since it is

difficult to develop such a broad range of skills, communications professionals often

specialize in one or two of these areas but usually have at least a working knowledge of most

of them. By far, the most important qualifications communications professionals can possess

are excellent writing ability, good 'people' skills, and the capacity to think critically and

strategically.